LearnApp Acquisition Strategy
Elevator Pitch
LearnApp Acquisition Strategy
Learnapp users be like 🤑
🥲 Can't choose where to start learning from? Tired of viewing 1000s of videos on youtube.
😨 Don’t know which educator or Finfluencer to trust for?
😵 Don’t loose your hard earned money by investing in wrong assets by listening to Fake Investment Gurus?
Financial Freedom comes from Knowledge ,
Knowledge comes from LearnApp
Seekho Sidha Financial Experts se
Save and Grow your Money by learning about personal finance from the best
One Subscription to Fix your Financial Health
ICP 1 | ICP 2 | ICP 3 | |
|---|---|---|---|
ICP Name | Rahul | Yamini | Harshdeep |
Position | Software Developer | MBA Student | Business Consultant |
Age | 24 | 25 | 30 |
Goals | Learn about Personal Finance , Insurance | Learn about Mutual Fund Investing | Learn about Alternate Investments and Tradings |
Income levels per Annum | 5 - 10 Lakhs | 6-8 Lakhs (Freelance and Interning currently) | 15-20 Lakhs |
Gender | Male | Female | Male |
Location | Chennai | Bangalore | Delhi |
Companies | New Age Startups | Established MNCs | Traditional Businesses, Service based companies |
Marital Status | Single | Single | Married |
Where do they spend time? | Social Media, Office , OTT | Home , College, Co-Working Spaces | Office , Travelling to meet Clients, |
Pain points | - Got to know his Friends are investing in stock market but he is not able to understand how stock market and investing works |
- Lack of Structured resources | - Passionate about personal finance but not able to find trusted resources to learn
- Want to master all concepts related to Investments with case studies and real life examples
- Understand Finance and Investing related concepts from basics to advances | - Lack of detailed resources with examples to learn about other investment asset classes like bonds, P2P lending
- Want to grow his moneu that he earns from business consulting by investing in the right asset | | Current solution | Reading books like Rich dad Poor dad, Following Friends Advice randomly | Searching for the best resources and reading Multiple blogs | Watching Youtube videos but most of them all high level and are biased according to the creators personal opinions | | Apps they use | Groww, Instagram, Youtube, Netflix, Zepto, Fi Money | Groww, Wintwealth, Jupiter | Zerodha, Youtube, Zee 5, Blinkit | | Frequency of use | Weekly 2-3 times | Daily | Weekly 4-5 times |
-
Channel | Cost | Flexibility | Effort | Speed | Scale |
|---|---|---|---|---|---|
Organic | High | High | Medium | Medium | High |
Referral ✅ | Low | Medium | High | Medium | Medium |
Content Loop ✅ | Low | High | Low | High | High |
Paid Ads | High | Medium | Medium | High | High |
Product Integrations ✅ | Medium | High | Medium | Medium | High |
Influential | |||||
Marketing | Medium | Medium | Medium | Medium | Low |
Content Loops
This is one of the important channel to focus on for learnapp because Learnapp is building multiple communities on whatsapp for their cohort based courses like investing, Mutual funds, Trading and Options.
In these Whatsapp groups there are lot of common question asked by community members and which are answered either by other members of the community or by the learnapp team.
So to utilize the content loops learn-app has to setup their community online in the web like community.learnapp.com
Hook, the creation Questions asked by community members Example : Should one invest in ULIP
Generator who is creating? User generates I.e community members resolving the query of other community members and sometimes Learnapp team also answers the query
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