LearnApp Acquisition Strategy

Elevator Pitch

LearnApp Acquisition Strategy

Learnapp users be like 🤑

🥲 Can't choose where to start learning from? Tired of viewing 1000s of videos on youtube.
😨 Don’t know which educator or Finfluencer to trust for?
😵 Don’t loose your hard earned money by investing in wrong assets by listening to Fake Investment Gurus?

Financial Freedom comes from Knowledge ,

Knowledge comes from LearnApp

Seekho Sidha Financial Experts se

Save and Grow your Money by learning about personal finance from the best

One Subscription to Fix your Financial Health

	ICP 1	ICP 2	ICP 3
ICP Name	Rahul	Yamini	Harshdeep
Position	Software Developer	MBA Student	Business Consultant
Age	24	25	30
Goals	Learn about Personal Finance , Insurance	Learn about Mutual Fund Investing	Learn about Alternate Investments and Tradings
Income levels per Annum	5 - 10 Lakhs	6-8 Lakhs (Freelance and Interning currently)	15-20 Lakhs
Gender	Male	Female	Male
Location	Chennai	Bangalore	Delhi
Companies	New Age Startups	Established MNCs	Traditional Businesses, Service based companies
Marital Status	Single	Single	Married
Where do they spend time?	Social Media, Office , OTT	Home , College, Co-Working Spaces	Office , Travelling to meet Clients,
Pain points	- Got to know his Friends are investing in stock market but he is not able to understand how stock market and investing works

Lack of Structured resources | - Passionate about personal finance but not able to find trusted resources to learn
Want to master all concepts related to Investments with case studies and real life examples
Understand Finance and Investing related concepts from basics to advances | - Lack of detailed resources with examples to learn about other investment asset classes like bonds, P2P lending
Want to grow his moneu that he earns from business consulting by investing in the right asset | | Current solution | Reading books like Rich dad Poor dad, Following Friends Advice randomly | Searching for the best resources and reading Multiple blogs | Watching Youtube videos but most of them all high level and are biased according to the creators personal opinions | | Apps they use | Groww, Instagram, Youtube, Netflix, Zepto, Fi Money | Groww, Wintwealth, Jupiter | Zerodha, Youtube, Zee 5, Blinkit | | Frequency of use | Weekly 2-3 times | Daily | Weekly 4-5 times |

Channel	Cost	Flexibility	Effort	Speed	Scale
Organic	High	High	Medium	Medium	High
Referral ✅	Low	Medium	High	Medium	Medium
Content Loop ✅	Low	High	Low	High	High
Paid Ads	High	Medium	Medium	High	High
Product Integrations ✅	Medium	High	Medium	Medium	High
Influential
Marketing	Medium	Medium	Medium	Medium	Low

Content Loops

This is one of the important channel to focus on for learnapp because Learnapp is building multiple communities on whatsapp for their cohort based courses like investing, Mutual funds, Trading and Options.

In these Whatsapp groups there are lot of common question asked by community members and which are answered either by other members of the community or by the learnapp team.

So to utilize the content loops learn-app has to setup their community online in the web like community.learnapp.com

Hook, the creation Questions asked by community members Example : Should one invest in ULIP

Generator who is creating? User generates I.e community members resolving the query of other community members and sometimes Learnapp team also answers the query